REMOTE-Sr. CRM Marketing Manager

Company: PrincetonOne
Location: Missouri City
Posted on: March 19, 2023

Job Description:

We have partnered with a growing Omni Channel organization who is focused on Customer Retention and the future implementation of an SMS program. This organization has over 260 retail locations nationwide as well as a strong ecommerce business. Our client is owned by private equity but looking to go public in the next few years so it's a great time to join We need someone who can develop strong, personalized email campaigns focused on WHO YOU ARE: Does the idea of sending the right message to the right customer at the right time to drive higher customer lifetime value get you excited and ask, when can I start? If so, this role might be the right role for you Partnering with our analytics and marketing functions, this role will manage the analysis and vision for our multi-million dollar customer personalization marketing function This role is integral in driving forward our investment in a proprietary personalization function to improve both the infrastructure and individual audience targeting over 200 million consumers and households containing thousands of customer attributes. The position will leverage our industry leading platforms to both future-proof our marketing capabilities in a cookie-less digital landscape and influence marketing strategy based on insights the team delivers. RESPONSIBILITIES: CRM Analysis - manage the measurement and analysis of our different CRM initiatives Outside the box thinking - How can we do what we do better? How can we significantly identify better audience segments based on better messages to drive more value? CRM Reporting- Utilizing millions of attributes across millions of customers, how can we understand what worked well and what did not? CRM modeling - build and own CRM churn models to allow segmenting, targeting, and personalizing communication across all channels Team Management general management, people development, etc QUALIFICATIONS: Quantitative Degree preferred 3 years CRM analytics (loyalty and retention) 3 years analysis experience, using SQL, R, python, and / or other advanced statistical techniques Significant business ownership experience working with CRM and customer analytics in hospitality, travel, retail, or consulting environments Demonstrated experience in partnering with key stakeholders to deliver results Analytical Talent Management Experience with Salesforce Marketing Cloud Required Knowledge, Skills And Abilities: Ability to lead cross-functional teams and deliver results Conscientious about meeting project deadlines Excellent oral and written communication skills Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands Self-starter personality who can operate with minimal supervision COMPENSATION/BENEFITS: $130k-150k base with 20% annual bonus WHO WE ARE: Finding, hiring and retaining key professionals who will be at the heart of a business are critical components to an organization's success. We are in the business of people. They are the focus of everything we do. We recognize that no two companies are alike. That's why we partner with our clients to offer a suite of talent solutions that can be scaled to fit their hiring needs and help them grow. Collaborating together, we address their key business needs and assess their talent strategies to keep them ahead of the curve, and ahead of the competition. Whether a company is looking to expand its team, outsource an entire project or something else in between, we have the expertise to deliver scalable talent strategies, regardless of the size and scope of the project. PrincetonOne has a well-established reputation for delivering best-in-class talent solutions that exceed our clients' expectations. PrincetonOne is an equal opportunity employer REMOTE-Sr. CRM Marketing Manager - Fort Lauderdale, FL

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