Marketing Mgr - Member Experience (Government Programs) - U.S. Telecommute
Company: UnitedHealth Group
Location: Missouri City
Posted on: March 20, 2023
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Job Description:
At UnitedHealthcare, we're simplifying the health care
experience, creating healthier communities and removing barriers to
quality care. The work you do here impacts the lives of millions of
people for the better. Come build the health care system of
tomorrow, making it more responsive, affordable and equitable.
Ready to make a difference? Join us and start doing your life's
best work.(sm) This Marketing Manager within the UnitedHealthcare
Medicare & Retirement Member Experience team is responsible for the
design, development, review, approval and execution of assigned
member communications and engagement opportunities. You'll enjoy
the flexibility to work remotely from anywhere within the U.S. as
you take on some tough challenges. Primary Responsibilities: Work
effectively with the team lead to ensure that all assigned projects
are effectively managed and executed Develop and execute member
marketing strategies that differentiate us in the marketplace and
position us as market leaders (e.g., unique capabilities,
offerings, functionality) that deliver on our business goals (e.g.,
Retention, NPS, CAHPS) Cultivate strong trusting relationships with
applicable internal business partners to drive support,
understanding and collaboration of our member marketing efforts
(e.g., Sales/Acquisition, Product Management, Legal/Compliance,
Creative Services, Operations, Digital, Data Analytics) Represent
member marketing and advocate for the member experience on cross
functional work groups Strategically utilize member insights (VOC,
research, test/learn) to ensure continuous program improvement and
effectiveness. Maximize use of new and emerging marketing
distribution channels when developing marketing strategies (e.g.,
social media, texting, real time offers) Ensure that marketing
initiatives/campaigns adhere to applicable
processes/procedures/requirements (e.g., spending limits,
review/approval processes, branding, regulatory and legal
requirements) Analyze and report results of marketing campaigns
using applicable metrics (e.g., response frequency) and deploy
strategies to optimize future performance Partner with the
Marketing Data Analytics team to develop strong campaign
measurement plans to provide quantifiable results that can be
leveraged to provide ongoing learnings and campaign justification
You'll be rewarded and recognized for your performance in an
environment that will challenge you and give you clear direction on
what it takes to succeed in your role as well as provide
development for other roles you may be interested in. Required
Qualifications: 3 years marketing experience in a
direct-to-consumer role with proven project management skills
developing and implementing multi-channel D2C member campaigns
Experience working in a matrixed organization with cross-functional
team collaboration Intermediate to expert level proficiency in
Adobe and MS Office (Word, Excel, Outlook, PowerPoint) Preferred
Qualifications: Bachelor's or Master's degree Healthcare industry
experience or in a related field Live in/within commutable distance
to Minnetonka, MN Demonstrated Skills: Proven communication and
interpersonal skills; establishing effective cross-functional
partnerships and relationships Excellent written & verbal
communications skills Demonstrated effective problem-solving skills
Proven ability to manage multiple priorities from inception to
completion High degree of organization, strategic thinking and
effective problem-solving skills Careers at UnitedHealthcare
M&R Underwriting & HCE. The Boomer generation is the fastest
growing market segment in health care. And we are the largest
business in the nation dedicated to serving their unique health and
well-being needs. Up for the challenge of a lifetime? Join a team
of the best and the brightest to find bold new ways to proactively
improve the health and quality of life of these 9 million
customers. You'll find a wealth of dynamic opportunities to grow
and develop as we work together to heal and strengthen our health
care system. Ready? It's time to do your life's best work.(sm)
California, Colorado, Connecticut, Nevada, New York, Rhode Island,
or Washington Residents Only: The salary range for California,
Colorado, Connecticut, Nevada, New York, Rhode Island or Washington
residents is $85,000 to $167,300. Pay is based on several factors
including but not limited to education, work experience,
certifications, etc. In addition to your salary, UnitedHealth Group
offers benefits such as, a comprehensive benefits package,
incentive and recognition programs, equity stock purchase and 401k
contribution (all benefits are subject to eligibility
requirements). No matter where or when you begin a career with
UnitedHealth Group, you'll find a far-reaching choice of benefits
and incentives. All employees working remotely will be required to
adhere to UnitedHealth Group's Telecommuter Policy At UnitedHealth
Group, our mission is to help people live healthier lives and make
the health system work better for everyone. We believe everyone-of
every race, gender, sexuality, age, location and income-deserves
the opportunity to live their healthiest life. Today, however,
there are still far too many barriers to good health which are
disproportionately experienced by people of color, historically
marginalized groups and those with lower incomes. We are committed
to mitigating our impact on the environment and enabling and
delivering equitable care that addresses health disparities and
improves health outcomes - an enterprise priority reflected in our
mission. Diversity creates a healthier atmosphere: UnitedHealth
Group is an Equal Employment Opportunity/Affirmative Action
employer and all qualified applicants will receive consideration
for employment without regard to race, color, religion, sex, age,
national origin, protected veteran status, disability status,
sexual orientation, gender identity or expression, marital status,
genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are
required to pass a drug test before beginning employment.
Keywords: UnitedHealth Group, Missouri City , Marketing Mgr - Member Experience (Government Programs) - U.S. Telecommute, Government & Protective Services , Missouri City, Texas
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